GEO & AEO
Get found by AI, not just by search.
Search is moving from ten blue links to a single AI-generated answer. These guides cover Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) — how ChatGPT, Perplexity, Claude, and Google's AI Overviews decide what to recommend, and what to actually do about it. Long-form guides for the full picture, quick answers for the specific question you have right now.
Long-form guides
GEO guide
The Complete Guide to Generative Engine Optimization (GEO)
What GEO is, how AI models actually decide what to recommend, and how to build visibility that compounds.
AEO guide
Answer Engine Optimization (AEO): A Practical Playbook
A step-by-step playbook for structuring pages so answer engines can extract and cite you directly.
AI search
How AI Search Is Changing SEO (And What Still Works)
What's genuinely changing in search behavior, what SEO fundamentals still hold, and what to do differently.
AI citations
How to Get Cited by ChatGPT, Perplexity, and AI Overviews
How each engine sources citations differently, and a step-by-step plan for earning one.
Strategy framework
GEO vs SEO: A Framework for Where to Spend Your Time
A practical framework for splitting limited marketing time between traditional SEO and GEO.
Quick answers
- What is Generative Engine Optimization (GEO)?
- What is Answer Engine Optimization (AEO)?
- What's the difference between GEO and AEO?
- Do I still need SEO if I optimize for AI search?
- How do LLMs choose which brands to mention?
- What is an AI Overview, and how do I appear in one?
- How long does GEO take to show results?
- Does GEO replace content marketing?
- What metrics track AI search visibility?
- How do I know if ChatGPT is mentioning my brand?
- How do I get mentioned in AI search?