GEO & AEO
Get found by AI, not just by search.
Search is moving from ten blue links to a single AI-generated answer. These guides cover Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) — how ChatGPT, Perplexity, Claude, and Google's AI Overviews decide what to recommend, and what to actually do about it. Long-form guides for the full picture, quick answers for the specific question you have right now.
Long-form guides — Foundations
GEO guide
The Complete Guide to Generative Engine Optimization (GEO)
What GEO is, how AI models actually decide what to recommend, and how to build visibility that compounds.
AEO guide
Answer Engine Optimization (AEO): A Practical Playbook
A step-by-step playbook for structuring pages so answer engines can extract and cite you directly.
AI search
How AI Search Is Changing SEO (And What Still Works)
What's genuinely changing in search behavior, what SEO fundamentals still hold, and what to do differently.
AI citations
How to Get Cited by ChatGPT, Perplexity, and AI Overviews
How each engine sources citations differently, and a step-by-step plan for earning one.
Strategy framework
GEO vs SEO: A Framework for Where to Spend Your Time
A practical framework for splitting limited marketing time between traditional SEO and GEO.
Long-form guides — Growth tactics
Channel playbook
How to Use Reddit to Build GEO Visibility
Genuine participation, what earns trust, and what gets your product mentioned in AI answers.
Measurement guide
How to Track Your Brand's AI Search Visibility
Concrete methods and a spot-check routine for a resource-constrained team.
Execution plan
Building a GEO Content Calendar: A 90-Day Plan
A concrete 90-day plan with weekly actions a founder or small team can actually execute.
Audit checklist
A 10-Point GEO Audit for Your Website
The technical and content signals that determine whether AI models can find and trust you.
Multi-model strategy
ChatGPT vs Claude vs Gemini vs Perplexity: How GEO Differs by Model
How GEO differs across the major AI products, and how to prioritize effort across each.
Long-form guides — Advanced & technical
Technical guide
Technical SEO for AI Crawlers
Robots.txt directives for GPTBot, ClaudeBot, and PerplexityBot, plus rendering and crawl budget.
Technical guide
Structured Data and Schema Markup for GEO
A JSON-LD implementation guide covering Organization, Product, FAQPage, and HowTo schema.
Technical deep dive
How RAG Works, and Why It Matters for GEO
A plain-language explanation of retrieval-augmented generation and what it means for your content.
Strategy & economics
The Economics of GEO: Budget, Attribution, and ROI
How to think about budget and ROI for GEO when there is no click to track.
Reputation & correction
What to Do When an AI Model Gets Your Brand Wrong
Correcting AI misinformation about your brand, and why fixes take time to propagate.
Quick answers — Foundations
- What is Generative Engine Optimization (GEO)?
- What is Answer Engine Optimization (AEO)?
- What's the difference between GEO and AEO?
- Do I still need SEO if I optimize for AI search?
- How do LLMs choose which brands to mention?
- What is an AI Overview, and how do I appear in one?
- How long does GEO take to show results?
- Does GEO replace content marketing?
- What metrics track AI search visibility?
- How do I know if ChatGPT is mentioning my brand?
- How do I get mentioned in AI search?
Quick answers — Growth tactics
- How do I get listed in best of and alternatives roundups?
- How do G2, Capterra, and Trustpilot reviews influence AI recommendations?
- How do I write an FAQ page AI models actually cite?
- Do I need an llms.txt file?
- How do I build topical authority for GEO?
- Does GEO work differently for early-stage startups vs established companies?
- How do I turn customer reviews into a GEO signal?
- How often should I update content for GEO?
- Does founder-led content help GEO and AEO?
- Does GEO work differently for e-commerce vs SaaS?