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Most roundups come from someone genuinely testing or comparing tools, not a submission form. The reliable path is being visible and credible enough — through your own comparison content, real usage in communities, and consistent positioning — that a writer researching the category finds you and includes you.
Roundups are themselves a GEO signal: they're exactly the shape of content AI models pull from when someone asks "what's the best tool for X." Getting into one usually starts with being findable during the writer's research — a clear comparison page on your own site, genuine mentions in the communities they'd check, and a track record that doesn't contradict itself.
Wally builds comparison and alternatives pages for your product, and helps you show up authentically in the communities and threads where roundup writers do their research.