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LLMs recommend brands based on patterns learned from training data and, increasingly, live retrieval: what gets mentioned consistently, in credible contexts, alongside the problem someone is asking about. Frequency and consistency across independent sources matter more than any single page.
A model has no way to "know" your product beyond what's written about it somewhere it can read. If your product shows up in genuine discussions, comparisons, and reviews that describe the same problem and the same solution consistently, that pattern is what gets surfaced when someone asks. A single polished landing page rarely outweighs an absence everywhere else.
Wally finds where your buyers are already asking related questions and helps you show up there with genuine, on-topic replies — building the kind of consistent, cross-source presence models draw from.