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Write each question exactly the way a real person would ask it, answer it directly in the first sentence, then support that answer with specifics. One question and answer per section, in plain language, with nothing important buried below the fold.
The pages that get lifted into an AI answer tend to have a clear question as a heading, a direct answer immediately after it, and no filler before the point. Avoid combining multiple questions into one answer, and avoid marketing language where a plain claim would do — models tend to trust specifics over adjectives.
Wally drafts answer pages built exactly in this format, and keeps the facts consistent with what's said about your product everywhere else.