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Yes. An early-stage startup is starting from near-zero corroboration and needs to manufacture its first wave of genuine mentions. An established company usually already has a public footprint and needs to clean up inconsistencies and fill specific gaps instead.
Early-stage teams should focus on generating the first credible, independent mentions of the product wherever they can — communities, early reviews, comparison content — because there is not yet enough signal for a model to draw on. Established companies more often have scattered, dated, or inconsistent mentions to reconcile, so the work shifts toward consistency and freshness rather than volume.
Wally adapts to where a company actually is: building the first wave of mentions for a new product, or keeping an established one's presence fresh and consistent.