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Answer

Do I still need SEO if I optimize for AI search?

Yes. AI search still crawls, indexes, and reads real web pages to form its answers — so the fundamentals of SEO (crawlable pages, clear structure, credible signals) are the foundation GEO and AEO are built on, not a replacement for them.

The short answer

Nothing about AI search removes the need for a site that loads fast, is easy to crawl, and has a clean information structure. What's changed is the destination: instead of optimizing purely to rank a link, you're also optimizing to be the source an AI model quotes or recommends. It's an addition to SEO, not a swap.

How Wally helps

Wally keeps the two working together — clean, indexable pages plus the public mentions and structured answers that give AI models a reason to cite you specifically.

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