Start freeAnswer
Topical authority means covering a subject deeply and consistently enough that both search engines and AI models treat you as a credible source on it — a dozen thin pages on unrelated topics is weaker signal than a handful of pages that thoroughly cover one thing you actually know.
Pick the handful of questions your actual buyers ask most, and answer each one thoroughly and honestly rather than trying to cover everything adjacent to your category. Link those pages to each other so the depth is visible, and keep publishing on the same core subjects instead of chasing unrelated keywords.
Wally researches what your buyers are actually asking and drafts content and replies focused on that same core subject area, building depth instead of scattering effort.