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The most reliable way is the direct way: regularly ask ChatGPT, Claude, and Perplexity the questions a real buyer would ask in your category, in a fresh conversation each time, and note whether your product comes up and what's said about it.
Run the same handful of buyer-style questions on a schedule — weekly is enough — across a few models. Watch for three things: whether you're mentioned at all, whether the description is accurate, and how you compare to competitors that do get mentioned. That pattern tells you more than any single check.
If you're not showing up yet, that's a signal to build more of the public footprint models draw from — Wally helps create exactly that: genuine mentions, answer pages, and conversations across the open web.