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Generative Engine Optimization (GEO) is the practice of shaping what you publish and where you're mentioned so that AI models like ChatGPT, Claude, and Gemini are more likely to describe and recommend your product accurately when someone asks.
Traditional SEO earns a ranked link. GEO earns a place inside the answer itself — the sentence an AI model generates when someone asks it a question in your category. Models build that sentence from patterns across the open web: your own pages, but also reviews, forum threads, comparison posts, and other sites that mention you.
Wally helps you build that footprint: clear answer pages, credible public mentions across Reddit, Quora, and other communities, and consistent facts about what your product does — the raw material GEO is built from.