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Most founders see the first small signs of GEO working — an AI tool mentioning them unprompted, or a fair comparison against a competitor — within a couple of months of consistent, genuine public activity. Meaningful, reliable visibility usually takes longer, closer to the timeline of earning any credible reputation online.
There's no fixed number of weeks, because models retrain and re-crawl on their own schedules, not yours. What speeds it up is consistency: the same accurate description of your product showing up across many independent, genuine mentions over time, instead of a single burst of activity.
Wally keeps that consistent activity going every day — new conversations, replies, and pages — instead of a one-time push that fades. It's the compounding, not any single post, that eventually shows up in what AI models say about you.