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There's no universal rank tracker for AI search yet, so most founders track a mix: direct spot-checks (asking the models yourself), referral traffic tagged from AI tools, brand-mention volume across the open web, and the accuracy of what gets said when your product does come up.
Start simple — regularly ask ChatGPT, Claude, and Perplexity the questions a real buyer would ask, and note whether you show up and what's said. Pair that with watching referral traffic from AI sources in your analytics, and tracking how often and how accurately you're mentioned across the web over time.
Wally tracks the public mentions and conversations it helps create, so you can see the footprint building instead of guessing at it.