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Revisit your core answer pages and positioning every few months, and treat any real product or market change as an immediate update — stale claims that no longer match reality are exactly what breaks the corroboration a model is checking for.
There's no fixed schedule that fits every business, but a quarterly review of your core pages is a reasonable baseline, with immediate updates whenever your product, pricing, or positioning genuinely changes. Live retrieval systems read the current page, so an outdated claim can actively work against you, not just fail to help.
Wally keeps your positioning current across drafts and pages as your product evolves, instead of letting old claims linger after they stop being true.