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No — GEO changes what content marketing needs to do, not whether you need it. You still need to publish. The shift is toward content that states things plainly and gets corroborated elsewhere, instead of content optimized purely to rank a keyword.
Content built for GEO looks less like a 2,000-word listicle stuffed with keywords and more like a direct, well-supported answer to a real question, published somewhere credible and echoed by other sources. The volume of content matters less than whether it's genuinely useful and independently corroborated.
Wally drafts that kind of content — direct answer pages, genuine replies in real conversations, and landing pages built around specific buyer questions — instead of generic SEO filler.