Prepare the story
Define the buyer, problem, promise, proof, and objections before launch-day pressure starts.
Wally for product launches
A launch is a learning system, not one announcement.
Wally turns your site into target audiences, launch messages, persona landing pages, channel opportunities, posts, replies, and paid campaign drafts, then keeps the work moving after launch day.
Built by Jon Oringer, founder of Shutterstock.
Build my launch plan
Free to start. Connect Slack or Teams — no credit card.
Wally growth workspaceBuilt continuously from your company context
Active
What Wally builds in your workspace
Before, during, and after launch
Audience and offerWho the launch is for and why they should care
Ready
Launch pagesOne focused destination for each campaign
Drafted
Channel planOwned, organic, paid, and AI search
Mapped
Follow-throughDaily content, replies, and experiments
Scheduled
Before launchClarify audience, offer, proof, and channels
Launch weekCoordinate pages, posts, replies, and campaigns
After launchKeep learning when the announcement is over
Built for the work after launch
Build launch assets around distinct buyer intent.
The message that earns a click from a technical founder may not convert an operator, agency, or marketing lead. Wally keeps those paths separate and measurable.
Coordinate the work
Create persona pages, channel-specific posts, useful replies, creative, and paid campaign drafts.
Extend the launch
Turn reactions and questions into follow-up content, new pages, and the next distribution experiment.
How it works
From your workspace to a growth system that keeps moving.
Wally carries the same company and audience context through research, execution, approvals, and learning.
Plan
Wally uses your site to build audiences, offers, proof requirements, and channel hypotheses.
Ship
It drafts the pages, content, replies, creative, and campaigns your team approves.
Continue
The launch becomes a source of market language and next actions instead of a one-day event.
Questions
What founders usually want to know.
When should I start product launch marketing?
Start before launch by clarifying the audience, offer, proof, channels, and destination pages. That work makes launch-day activity more coherent.
What should happen after launch day?
Review the questions, clicks, replies, and signups; improve the message; and keep running focused distribution experiments. Wally keeps that queue moving.
Can Wally create launch campaign drafts?
Yes. Wally can prepare landing pages, channel content, creative assets, and connected paid-ad drafts for review.
Give Wally the product. Get the next growth move.
Start free in Slack or Teams. Wally learns your company from the workspace and any website you link later.
Build my launch plan
Free to start. Connect Slack or Teams — no credit card.