Build the foundation
Create a living view of the market, buyers, positioning, proof, objections, and brand voice.
Wally for the first marketing hire
You are the startup's first marketer. Work with the leverage of a full growth team.
Wally turns your company's site and product context into the audiences, pages, content, conversations, creative, and campaign drafts you need to build a repeatable go-to-market motion.
Built by Jon Oringer, founder of Shutterstock.
Wally growth workspaceBuilt continuously from your company context
Active
What Wally builds from your URL
From one marketing owner to a coordinated growth loop
Positioning briefProduct, category, proof, and objections
Ready
Buyer personasDifferent jobs, messages, and offers
Focused
Campaign assetsPages, posts, replies, and creative
Drafting
Daily prioritiesThe next useful growth work to review
Organized
Start with contextNo blank prompt or generic content calendar
Cover the funnelResearch, messaging, distribution, and paid drafts
Stay in controlReview the work before it publishes or spends
Built for the work after launch
The first marketing hire should build the system, not become the system.
Wally keeps the product story, audience decisions, landing pages, channel work, and campaign drafts connected while you establish the company's repeatable go-to-market motion.
Turn strategy into assets
Move directly from a campaign decision into the matching page, content, creative, and channel work.
Create a repeatable cadence
Keep daily priorities visible and turn response into the next focused experiment.
How it works
From one URL to a growth system that keeps moving.
Wally carries the same company and audience context through research, execution, approvals, and learning.
Learn the company
Wally reads the site and captures the product and market context behind every campaign.
Build the motion
It drafts persona pages, content, conversations, creative, and paid campaigns for review.
Increase leverage
Successful messages and channels feed the shared memory behind future work.
Questions
What founders usually want to know.
Is Wally useful if I am the only marketer?
Yes. Wally is designed to help one marketing owner coordinate research, messaging, pages, content, channel work, and paid drafts without losing context between tools.
Will Wally produce generic AI marketing copy?
Wally starts with your live product, company site, audiences, and voice. Copy and creative are outputs of that product-aware context rather than isolated prompts.
Can I use Wally with agencies or contractors?
Yes. Shared product, audience, and campaign context gives internal and external collaborators a more consistent brief and set of reviewable assets.
Give Wally the product. Get the next growth move.
Start free with the website you already have. Wally will build the first company analysis and growth context from there.