Find the conversation
Surface relevant public discussions across connected social, community, and video channels.
Wally for lean social teams
A social growth system that knows your product before it writes a post.
Wally maps your audiences and voice, finds conversations worth joining, drafts channel-native posts and replies, and gives you explicit controls over approvals and automation.
Built by Jon Oringer, founder of Shutterstock.
Wally growth workspaceBuilt continuously from your company context
Active
What Wally builds from your URL
Channel work organized around buyers
Brand voiceFounder language and product context
Learned
Conversation discoveryRelevant posts across connected channels
Running
Draft queuePosts and replies ready for review
Ready
Social autopostSite content posting with daily limits
Optional
Context firstEvery draft starts with your product and audience
Channel-nativeRewrite for each network instead of blind cross-posting
Clear limitsChoose whether and how often automation can post
Built for the work after launch
Stop treating social as an empty calendar to fill.
Wally connects each post and reply to an audience, a live conversation, a useful source, or a campaign goal.
Draft for the channel
Create useful replies and posts with channel-specific context, pacing, and calls to action.
Control automation
Approve manually or enable scoped social autoposting from informative content on your site.
How it works
From one URL to a growth system that keeps moving.
Wally carries the same company and audience context through research, execution, approvals, and learning.
Connect
Attach the channels your company owns and choose the account Wally should use.
Draft
Wally combines your voice, audience, and live channel context into reviewable work.
Compound
Use response and approval signals to improve future topics, hooks, and distribution choices.
Questions
What founders usually want to know.
Which social channels can Wally connect?
Wally supports connections and workflows across major social, community, and video channels. Available publishing and automation controls depend on the connected channel.
Can I require approval before posts go live?
Yes. Channel settings and approval workflows determine whether work stays as a draft or can be published automatically.
Can Wally post content from my website?
Yes. Connected social autoposting workflows can publish informative content sourced from your site with the relevant link and configured controls.
Give Wally the product. Get the next growth move.
Start free with the website you already have. Wally will build the first company analysis and growth context from there.