Know who to target
Turn your product, site copy, and market into concrete personas with distinct pains and offers.
Wally for startup founders
AI marketing software that starts with your product, not a blank prompt.
Connect Slack or Teams and Wally builds the market context, buyer personas, channel plan, landing pages, content, and campaign drafts your startup needs to keep growing after launch.
Built by Jon Oringer, founder of Shutterstock.
Build my growth plan
Free to start. Connect Slack or Teams — no credit card.
Wally growth workspaceBuilt continuously from your company context
Active
What Wally builds in your workspace
A growth system built in your workspace
Product and market analysisPositioning, proof, and competitors
Complete
Buyer personasSpecific audiences for pages and campaigns
Ready
Organic channelsConversations, content, and outreach
Mapped
Paid campaignsGoogle and Meta drafts stay paused for review
Controlled
Your workspaceStart where your team already works
Whole funnelResearch, pages, content, and ads in one loop
You approveKeep judgment over spend and publishing
Built for the work after launch
Replace scattered marketing tools with one operating loop.
Wally is designed for founders and lean teams that need decisions and execution, not another dashboard to configure.
Know where to show up
Find relevant conversations, communities, search angles, creators, and paid-channel opportunities.
Ship the work
Draft posts, replies, landing pages, ad creative, and paused campaigns with approval controls.
How it works
From your workspace to a growth system that keeps moving.
Wally carries the same company and audience context through research, execution, approvals, and learning.
Understand
Wally crawls the site and builds usable product, audience, and positioning memory.
Activate
It turns that context into channels, pages, content, creative, and campaign drafts.
Learn
Results and approvals feed the next round so the system gets more specific over time.
Questions
What founders usually want to know.
What does Wally do that a copywriting tool does not?
Wally uses your site and market context to decide who to target, where to reach them, and what growth work should happen next. Copy is one output inside that broader workflow.
Can Wally work before I hire a marketer?
Yes. Wally is built for founders and small teams that need a repeatable growth process before they can justify a full marketing function.
Will Wally publish or spend money without approval?
Paid campaign drafts are created paused for review. Publishing and automation use channel-level controls so you decide what Wally can do automatically.
Give Wally the product. Get the next growth move.
Start free in Slack or Teams. Wally learns your company from the workspace and any website you link later.
Build my growth plan
Free to start. Connect Slack or Teams — no credit card.