Mine the site
Index product pages, guides, FAQs, and proof so drafts stay connected to what your company actually does.
Wally for founder-led content
Turn the useful knowledge on your site into content people actually want to read.
Wally learns your product and voice, finds the questions your buyers already ask, and turns your guides, FAQs, and market insight into informative posts, replies, and landing-page angles.
Built by Jon Oringer, founder of Shutterstock.
Wally growth workspaceBuilt continuously from your company context
Active
What Wally builds from your URL
From site knowledge to daily distribution
Site and guide indexUseful claims, answers, and proof extracted
Complete
Content opportunitiesBuyer questions and live conversations
Fresh
Social autopostHelpful site content with source links
Controlled
Approval queueReview posts, replies, and campaign angles
In control
Your sourcePosts stay grounded in your site and expertise
Daily controlsSite-content autoposting when enabled
More than postsReplies, guides, pages, and campaign reuse
Built for the work after launch
Content marketing should distribute expertise, not manufacture filler.
Wally starts with what your company knows, then adapts it to the questions, channels, and formats where it can be useful.
Find real demand
Discover live questions and conversations that give each post or reply a reason to exist.
Keep publishing
Build an approval queue and optionally distribute informative site content through connected social autoposting workflows.
How it works
From one URL to a growth system that keeps moving.
Wally carries the same company and audience context through research, execution, approvals, and learning.
Learn the source
Wally reads the site, identifies useful themes, and keeps product claims grounded.
Match the moment
It pairs those themes with buyer questions, channel context, and campaign intent.
Reuse what works
Winning language can become a post, reply, guide, landing page, or paid creative angle.
Questions
What founders usually want to know.
Can Wally create posts from my existing guides and FAQ?
Yes. Site-content posting uses your own public pages as the source, produces an informative post, and includes the relevant link.
Does Wally support automatic posting?
Yes. Wally supports controlled site-content autoposting. Availability, frequency, and approval settings depend on the connected channel.
Is this only a social media tool?
No. The same market and content memory also supports landing pages, conversation replies, campaign drafts, and AI-search visibility work.
Give Wally the product. Get the next growth move.
Start free with the website you already have. Wally will build the first company analysis and growth context from there.