The short answer
It means the founder stays close to the market: answering questions, testing positioning, writing posts, joining conversations, and learning from every campaign instead of outsourcing the signal too early.
Answer
What is founder-led growth?
Founder-led growth is the practice of using the founder's product knowledge, customer insight, and public voice to find, educate, and convert early users before a full marketing team exists.
How Wally helps
Wally gives founder-led growth a daily operating system: research, suggested channels, drafts, landing pages, ad assets, and follow-up tasks that keep momentum without removing founder judgment.